The National Growth Summit workshops are for delegates who wish to cover in more detail the topics of People, Strategy, Execution. The workshops will involve interaction, debate, discussion, practical exercises and tools you can apply immediately to your business.
Concurrent Workshops will be offered in 4 streams:
In this highly interactive workshop, Hermann Simon will provide a guide to Greater Profits in Highly Contested Markets. Key topics covered
- Profit vs Market Share
- Price as the most effective profit driver
- Value vs. aggressive pricing - Value Price - Value-to customer is the essential determinant of price.
- Price differentiation
- Price wars and how to avoid them
- Pricing process benchmarks from various industries
- What is an effective pricing process?
"…in pricing you offer something no one else does!" Peter Drucker
"Simon-Kucher is the world's leading pricing consultancy" The Economist
In the afternoon, Hermann Simon will also cover material from his two latest books 33 Ways to Beat the Crisis and Hidden Champions of the 21st Century.
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2. Getting Lean - Value Stream Mapping, Guy Parsons, Leader in implementing Toyota's LEAN Methodology in service and retail firms (as well as manufacturers)
This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address what many companies find difficult to do: making a fundamental change in business processes such as administrative, professional, and transactional activities. You will see how the key elements of lean thinking and value-stream mapping apply to such activities by identifying key processes to tackle, drawing an accurate current-state map of each process, applying lean principles to envision a leaner future-state for each process, and implementing the future-state in a way that can be sustained.
Through instruction, discussions, group activities, and hands-on exercises, you will learn how to:
- Identify a business process
- See the entire value stream
- Map the value stream to identify and eliminate waste
- Redesign the value stream for improved cost, service, and quality
- Create contemporary lean metrics to understand the performance of value streams
- Connect improved enterprise communication with bottom-line performance
- Improve customer response and service
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3. Four Key Decisions to Maximise Profit and Revenue, Verne Harnish, The "Growth Guy"
If you have not experienced Verne's One Page Strategic Plan or Rockefeller Habits, then don't miss this opportunity to find out how Australian companies that are experienced in the One-Page Strategic Plan are successfully weathering the economic storm – and seeing both gross margins and profits rise even though revenues might be flat.
Given this once-in-a-lifetime “black swan” moment in the global economy, you have 6 to 18 months to grab market share while competitors are weakened or risk losing a substantial upside advantage – but you have to act now. There are four decisions you must get right: People, Strategy, Execution, and Cash. Are you playing not to lose or are you playing to win? Now’s the time to make your move. Prepare your business for 2010.
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4. Technology & Innovation to Drive Growth (NEW!) Smart technology for better business
This one day workshop is designed to expose entrepreneurs and their management teams to the lastest technology available to drive top line growth, maximise efficiency, boost productivity and stay ahead of the competition.
Topics to be covered: Web 2.0, Engagment Marketing, What is the best CRM system for your business? How can you use technology to listen to your customers? Are you ready for CRM improvement? How can social media be applied to drive customers to your business?
